Sara Ouhaddou French, Moroccan, b. 1986

Born 1986. Draguignan, France 

Lives and works between Paris, France and Marrakech, Morroco 

Sara Ouhaddou’s culture informs her practice as a continuous dialogue. She began her career as a designer for fashion brands, but has moved towards a more social practice, addressing the diverse challenges facing the artisan craftsmen community in Morocco. Her practice questions the availability of design as a tool for economic, social and cultural development with a focus on the Arab world. Ouhaddou's art is deeply rooted in cultural exploration and the intersection of traditional and contemporary aesthetics. She often draws from her Moroccan heritage, blending artisanal craft techniques with modern artistic practices. Her work explores themes of identity, globalization, and the transformation of cultural symbols. Through her use of materials such as textiles, ceramics, and mosaics, her art reflects on the idea of cultural exchange and the shifting meanings of objects as they move through different contexts. 
 
Ouhaddou’s work has been shown in several international institutions, including IFA Berlin, Germany; MACAAL: Museum of African Contemporary Art Al Maaden, Marrakech; Fondation Thalie, Belgium and France; MO.CO. Montepellier, France; the Biennale Ghërdeina (2024), Italy; Centre Pompidou, Paris; MUCEM, Marseille, France; MAIIAM Contemporary Art Museum, Thailand; and Palais de Tokyo Paris, France.  

 
Her works can be found in prestigious collections, including the Centre Georges Pompidou, France; Victoria & Albert Museum, London; Dalloul Art Foundation, Lebanon; Barjeel Art Foundation, U.A.E; The Ministry of Culture of Saudi Arabia, Saudi Arabia; MATHAF, Qatar; and Frac Pays-de-la-Loire, France.